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© 2013 Louise Carrie Wales / Louise Wales Field.
All rights reserved. Full statement

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Design Work


Graphic design is the thread that binds my creative skills together. As purposeful visual communication, it interlocks image making, writing, drawing, typography, and far more. It is simple and elegant, intelligent and penetrating. At its best, it can transform its viewer. In Jessica Helfand’s words “design is complex combinations of words and pictures, numbers and charts, photographs and illustrations that, in order to succeed, demands the clear thinking of a particularly thoughtful individual who can orchestrate these elements so they all add up to something distinctive, or useful, or playful, or surprising, or subversive or somehow memorable.” My lifelong passion for graphic design is born in this premise. It gathers my background and skillsets together and allows me to lend a focused purpose to my voice.
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